Virtual CropTec beats the Lockdown

CropTec, one of the must-attend annual events for the arable cropping sector, concentrates on new, innovative tech rather than traditional items associated with the sector such as tractors and machinery etc, which are usually covered in the open-air Cereals event in the summer.

Due to COVID-19, the physical show could not take place, so, along with most of the other big events, CropTec went virtual. For CHAP, and especially our new Events Manager, Sandy Sevenne, this was a new concept with lots of new challenges to face. Happily, the CHAP team worked tirelessly to ensure our stand had plenty to offer visitors.

After logging in, visitors were able to access a virtual exhibition hall with 30+ stands to choose from. Stand holders included Micromix, Unium and Hummingbird Technologies, alongside CHAP partners Cranfield University and ADAS. Those visiting the CHAP stand were able to see videos about some of our capabilities and also had the option to message or have a video call with a member of the CHAP team.

Matthew Briggs, CHAP Membership Manager, handled several enquiries, especially from the trade sector, about the possibility of working with CHAP, and is working to develop that interest further. CHAP Business Development Manager Chris Delf was also contacted directly by several people who had logged in to see what was happening.

The Croptec seminars are always well attended during the event and this year there were three seminars on offer, covering crop nutrition, agriculture policy and crop protection.

The crop protection seminar on Thursday , was chaired by LEAF chairman and CHAP Non-executive Director Caroline Drummond, covered diverse topics including post-Brexit regulation of pesticide approval and use, IPM and how digital technology can offer farmers more tools to enhance farm management expertise.

We are waiting to hear back from the event organisers about total visitor numbers, but overall feel the event was worthwhile and the virtual format meant the event could still go ahead even during Lockdown.

For more information about the show, go to CropTec.


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