CHAP has produced a second two-minute animated film, following on from the short film produced about the Biologicals Pipeline Accelerator and Demonstrator last year, to explain and promote the business case for its proposed Regenerative Agriculture Field Profiler.
In 2021, CHAP brought together a range of specialist sector representatives for a series of stakeholder workshops, to help define the current problems preventing widespread adoption of Regen Ag.
Together they explored how to solve the need to measure, prove and demonstrate the impacts of regenerative agriculture, to drive adoption and create a new place for farming. The result is a business case that proposes a new data tool, the Field Profiler, as the most viable solution.
Now, CHAP has distilled the reasoning behind CHAP’s Regenerative Agriculture Field Profiler into a two-minute animated film with the aim of getting the message out to a wide audience and moving the project forward.
Innovation Network Lead Dr Harry Langford said: “Regenerative agriculture is highly topical at the moment, so harnessing that enthusiasm and looking for ways to increase adoption, is of strategic importance to CHAP.
“As our animation shows, the profiler will gather information to measure and benchmark the impact of Regen Ag practices, allowing farmers to quantify the on-farm benefits and de-risk the transition process. Eventually, it will give detailed, granular field profiles specific to different soil types and topographies, with the aim of creating a predictive simulation tool for growers.”
The ultimate aim is for this solution to help those looking to adopt sustainable farming practices. It will also benefit wider society, as it will lead to more environmentally friendly food production.
© 2019 CHAP - Crop Health and Protection Limited
