Hummingbird partnership aims to support agronomists

CHAP member Hummingbird Technologies has paired up with agronomy firm Agrovista on a project to use a digital platform and remote sensing to complement agronomic services.

Hummingbird will use satellite data on arable fields to create advanced crop analytics. This information will then be used by Agrovista agronomists to target crop walking and inform management decisions. The data will also be used to give recommendations and application maps for fertiliser and plant protection products, with the aim of improving efficiency and reducing environmental impact.

Hummingbird CEO Will Wells said: “We are delighted to be supporting Agrovista and their team of agronomists on the front line. The combination of our remote sensing and data analytics skills with Agrovista’s agronomic knowledge provides a high-quality service and robust support tool for farmers. Selling through the agronomy channel at scale is now our preferred route to market.”

Hummingbird has also developed an in-house cloud detection and coverage tool to facilitate the use of partially cloudy satellite images, significantly increasing the amount of usable surveys available to Agrovista and their customers so key application timings are not missed.

Head of Soil Health at Agrovista, Chris Martin, said: “Our agreement with Hummingbird is part of a wider business commitment to targeted agronomy, working alongside our customers to help them make fully-informed data-driven decisions that not only offer a good return on investment, but also accommodate wider environmental factors. As a business, we believe in being open to partnerships that give our customers added value, that contribute to Agrovista’s ability to be a total solutions provider.”

For more information go to hummingbirdtech.com and agrovista.co.uk


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