Marketing Manager

Permanent, Full time

Salary: Competitive + benefits package

Location York or Herefordhsire

Job Purpose

Crop Health and Protection (“CHAP”) is one of four Centre’s for Agricultural Innovation and a key component of the government’s Agri-Tech strategy.

Reporting to the Commercial Director, the Marketing Manager will work with the Commercial Director and the team to develop, communicate and implement tactical and strategic marketing activities to drive revenue through CHAP’s existing state-of-the-art service capabilities.

Through a range of marketing channels, the Marketing Manager will engage with the CHAP Partners, Leading Scientists working on the CHAP Capabilities and customer segments to raise awareness of CHAP and its services in the sector. Customers for these various services include; SME’s, large Agrichemical companies, farmers, growers, agronomists, food retailers, seed companies and soil experts, initially in the UK.

This role has a strong communication focus.

 

Main duties and responsibilities

 In conjunction with the Commercial Director, develop and implement the marketing strategy for new and existing capabilities by creating a ‘Go To Market’ strategy for each capability; understanding the differing needs of farmers, businesses and scientists depending on the audience/target.

  • Key focus on marketing via social media, twitter, Facebook, the web (PPC/SEO) , linked In and digital direct marketing campaigns to increase website traffic, build conversations, raise brand awareness and improve communication and interaction with our audience.
  • Develop and implement the brand strategy for CHAP which supports objectives and long-term views of how CHAP wishes to look feel and project its self in the Agri-Chem arena, promoting its Value Propositions.
  • Bundle the capability ‘stories’ and work with the partners to promote/market CHAP and its offerings in an attractive and interesting format.
  • Help to build and utilise the CRM data base to pull the areas of interest from the listed accounts and pursue these in a structured. targeted marketing approach.
  • Work closely with the Innovation Hub Leads to identify and exploit interest shown in the capabilities offered by CHAP and expand on those already taken up.

Other duties may include:

  • Report on commercial revenue targets to Innovate UK.
  • Facilitate and attend exhibitions.
  • Keep abreast of national developments regarding Agritech issues to ensure strong specialist knowledge and best practice.
  • Develop specialist knowledge of the Agritech sector to be able to respond professionally and with confidence to enquiries in this sector.

Person Specification

Very strong attention to detail.

Collaborative style of working.

Excellent at approaching individuals and building and maintaining relationships across a broad spectrum of people, businesses, academics and the public sector.

Self-motivated, able to manage own time to ensure efficient and effective performance.

Comfortable and effective working on own initiative.

Creative and innovative.

Drives projects through to completion with a practical ‘can do’ approach, keeping them on track.

 

Qualifications and Experience, Essential

Science Degree and Marketing qualification.

Experienced in marketing across social networking sites (e.g. Facebook), Networking sites (e.g. LinkedIn), Micro blogging sites (e.g. Twitter), Video sharing sites (e.g. YouTube), Blogs (e.g. Google Blogger, Tumblr) and forums and discussion boards

Possess strong people skills, organisational skills and great attention to detail.

 

Desirable but not essential

A marketing degree and/or several years commercial experience.

Market research qualification.

Sales Experience

This is a full-time position based in York or Hertfordshire, with some travel across the United Kingdom.

To apply, please send your CV (maximum of 3 sides of A4) and covering letter to Enquiries@Chap-solutions.co.uk

Membership Scheme Manager

Permanent, Full time

Salary: Competitive + benefits package

Location York or Herefordhsire

Here is a perfect opportunity for a membership scheme professional to make a significant impact on the growth of our agri-tech innovation membership programme.

CHAP (Crop Health and Protection) is one of the four Agri-Tech Innovation Centres established by Innovate UK in 2016. Uniting research and industry with a £22 million investment in science and innovation, we aim to lead a global revolution in how farming manages crop threats – in order to increase productivity and sustainability.

As Membership Scheme Manager, you will draw on all your expertise and experience to build and develop the CHAP Membership Scheme. Reporting to the Innovation Director the successful candidate will:

  • Take ownership and responsibility for the establishment, management and growth of CHAP’s Membership programme.
  • Establish a membership growth model, working across the CHAP partnership to lead engagement and interaction with the organisation.
  • Engage with members, CHAP’S senior team, (and the Board as required), businesses and academics and the wider agritech stakeholder community.

We are seeking candidates who can demonstrate strong engagement and organisation skills, as well as experience of growing a profitable and sustainable membership programme. Whatever your background, you should have plenty of business acumen, with a flair for building relationships.

This is a full-time position based in York or Hertfordshire, with some travel across the United Kingdom.

To apply, please send your CV (maximum of 3 sides of A4) and covering letter to Enquiries@Chap-solutions.co.uk